Innovative Thinking Brings Opportunity for new Personal Travel Managers
TravelManagers’ personal travel managers are well known for their innovative and creative business approach and for Adelaide based personal travel managers this is no exception.
Bradtke, representative for St Agnes together with fellow personal travel managers Michelle Zienkiewicz representative for Woodville West and Neil Saunders representative for Glengowrie have taken the unique opportunity to hold a family fun day with the intention to jointly grow their respective databases and acquaint themselves with their local communities.
“We saw this as a great opportunity to raise awareness and to explain the benefits and expertise we provide clients as personal travel managers. It also provided an occasion to connect with the families within our communities and assist in our joint desire to develop a family adventure travel niche market,” says Zienkiewicz.
The personal travel managers are hugely passionate about family adventure travel, yet do not believe the benefits of this unique family travel experience are widely known.
“I am hugely passionate about adventure travel that caters specifically for the family market. I get so excited about the amazing itineraries, countries and experiences families can enjoy, and this event was a great way to promote my expertise in this area to the right target audience,” says Bradtke.
Bradtke originally had the idea to hold the event, however it was very much a team effort.
“We all shared in the costs, organising the logistics, set up and liaising with the families on the day. The enthusiasm and support received from Michelle and Neil from the outset was incredible. I am truly inspired by the camaraderie and genuine support there is amongst the personal travel managers, we really are like one big happy family.”
The personal travel managers also found the support from their state based business partnership manager Alison Hill invaluable.
“Alison was a true star and the day wouldn’t have been the success it was without her. Alison was on hand to help wherever and however we needed, nothing was too much trouble. From assisting with set up, manning the registration booth, welcoming families and talking about the benefits of a personal travel manager and our expertise in family tours and experiences was simply fantastic,” says Saunders.
Bradtke views the family fun day as a valuable experience in marketing.
“We have each added new subscribers to our eNewsletter databases and will continue to communicate with these potential new clients through our fortnightly personalised emails. The clients will also receive a copy of our ‘Inspired’ magazine three times a year and will have access to our blogs and Facebook which is updated regularly with new and interesting travel information.”
TravelManagers’ Executive General Manager Michael Gazal sees the family fun day as a great example of how the TravelManagers customised local marketing kit can assist new personal travel managers with building their databases from day one.
“We are hugely aware that in a traditional travel environment consultants operate in highly-visible branded and accessible locations and are regularly visited by potential new customers seeking advice and competitive prices. Consequently very few personal travel managers have previously had the need or experience in creating awareness for their services or generating customer inquiries. TravelManagers’ marketing kit was specifically created with this in mind to assist personal travel managers with case studies and information on seeking referrals, client networking, organising events and preparing corporate proposals while also being a source of advertising materials and promotional collateral.”
Gazal congratulates the personal travel managers’ ability to find a way to connect with people at a grass roots level.
“We applaud Mandy, Michelle and Neil for thinking outside the square and taking the opportunity to immerse themselves within their local communities. It’s this level of innovation and forward thinking that makes TravelManagers’ personal travel managers stand out from the rest and the results speak for themselves.”
For more information or to speak to someone confidentially about TravelManagers please contact Suzanne Laister on 1800 019 599.
